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Our goal at Rochester Motor Cars is to be an industry leader in providing unmatched quality automotive products and services. We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence. Together we will set and continually improve sales, service, and operational standards to ensure long term market leadership and profitability. It is our mission to exceed our customers and employees expectations and maintain their loyalty for a lifetime The Rochester Ford philosophy is based on five areas that, we believe, are critical to business success. Those areas are Customer Enthusiasm, Employee Satisfaction, Financial Performance, Market Effectiveness, and Ongoing Improvement. Our philosophy holds that all are of equal importance. However, in any planning or decision making process, CUSTOMER ENTHUSIASM will always carry the most weight.